Good merch only.

Our name and our only rule. Keeps things simple around here.

What we do

Ecommerce.

Your store, your products, your stock, your orders. We build it, fill it, sell it and ship it.

Touring.

Trucks, counts, sellers, settlements. We run the road so nobody is doing maths at 1am.

Creative and product.

Ideas turned into real things. Garments, prints, and the strange stuff nobody else will make.

Marketing.

Drops, launches, ads and email, run with people who do it every day.

Learn more

A hand holding a pink illustrated record sleeve with a green vinyl record sliding out of it, against a pale wallThe white Iconic Tour tee on a black ground, printed with a table tennis bat and ball above the names Connor Price and Nic D.A woman wearing the black Ada tee, its printed graphic across the frontThree people sitting on an iron staircase against a brick wall, wearing Starbomb caps and printed teesThe Errands tote on a black ground, natural canvas with green handles and a painted panel of a cat pushing a trolley of groceriesA person at a desk covered by the printed Entering Rift deskmat, with trading cards laid out across itA Ninja Sex Party bobblehead figure holding a blue guitar, standing on a round baseThe Iconic record sleeve on a black ground, two men sitting against a pink wall hung with records on its cover, the black vinyl drawn half outThe back of a man wearing the Nomu shirt, a dense all over floral print in many coloursA man standing outdoors in front of a hedge, wearing the black Starbomb tee with its white band logo and two faces across the chestThe sand coloured NSP 70s crewneck on a black ground, the letters N S P across the chest in rainbow stripesA hand balancing a printed fingerboard, a miniature skateboard, on a wooden tableTwo people leaning on an iron staircase against a brick wall, both in black Starbomb beaniesThe back of the brown Sorry I've Been Mean hoodie on a black ground, a round painted panel printed between the shouldersThe contents of a Good Kid loot box laid out on a table: a CD, printed cards, sticker sheets and a poster

Who we do it for

Every one of these is built, stocked and shipped by us.

Select an artist to see their work. Shop opens their own store.

Why it works

One partner, not five.

Design, production, the online store, touring, tax and payouts, all under one roof with no caveats. White glove service, and a client roster we keep small on purpose.

We only win when you win.

Ecommerce runs on a net split. We drive your business with you, aligned on participation and on mission.

We do not own factories.

We go and find the right maker for each product, wherever in the world that is. That puts your cost of goods out to open competition, globally.

We still do this ourselves.

GMO was founded by a working management company and a touring artist, and both are still working. The lessons come from this week, not from a case study.

Where it started

GMO started because we got tired of watching merch go wrong.

Crispin manages Good Kid and spent more time than he’d like on compliance, ops and logistics. Jacob runs the band’s creative and kept hitting the same walls: limited product options, production costs that didn’t add up, and a new account manager every few months.

So we started doing it ourselves. It went so well that we started doing it for other people too.

We take on a limited number of clients, partly because we’re picky about fit but mostly because good merch needs time. If you think we might be a fit, get in touch.

More about us

Tell us what you are making.

One email. We will tell you honestly whether we are the right people for it.

Start a conversationcontact@goodmerchonly.com