Good merch only.

Our name and our only rule. Keeps things simple around here.

What we do


Ecommerce.

Your store, your products, your stock, your orders. We build it, fill it, sell it and ship it.

Touring.

Trucks, counts, sellers, settlements. We run the road so nobody is doing maths at 1am.

Creative and product.

Ideas turned into real things. Garments, prints, and the strange stuff nobody else will make.

Marketing.

Drops, launches, ads and email, run with people who do it every day.

Learn more

Who we do it for


Every one of these is built, stocked and shipped by us.

Select an artist to see their work. Shop opens their own store.

Why it works


One partner, not five.

Design, production, the online store, touring, tax and payouts, all under one roof with no caveats. White glove service, and a client roster we keep small on purpose.

We only win when you win.

Ecommerce runs on a net split. We drive your business with you, aligned on participation and on mission.

We do not own factories.

We go and find the right maker for each product, wherever in the world that is. That puts your cost of goods out to open competition, globally.

We still do this ourselves.

GMO was founded by a working management company and a touring artist, and both are still working. The lessons come from this week, not from a case study.

Where this came from


GMO was built by a manager and a creative who got tired of watching merch go wrong. Crispin manages Good Kid. Jacob makes the things people want to own. We built the company we wanted to hire, and then other people asked if they could use it too.

More about us

Tell us what you are making.

One email. We will tell you honestly whether we are the right people for it.